Economic sustainability analysis of the specialty coffee farmers in Garça/SP
In the face of new market opportunities, farmers can increase the value of the product. This is in Short Food Supply Chains (SFSCs) based on the value of origin and tradition. Farmers use this valuation as a product differentiation that improves their economic Sustainability. Therefore, this work aims to analyze the economic Sustainability of specialty coffee farmers in Garça, Sao Paulo State (Brazil), after participating in SFSCs. For this reason, the research approach was qualitative and quantitative, with the study of several cases and the application of the semi-structured form with farmers. Data analysis, descriptive statistics, and Wilcoxon Rank-Sum Test were used. The results indicated the introduction of farmers in new markets, various distribution forms, and the addition of product varieties and premium prices, which contributed to profitability. Infrastructure costs, however, were expensive. One of the
contributions of this study is to describe the specialty coffee supply chain when it is sold directly for consumption, shifting from the traditional coffee market to short chains, contributing to the literature, and the farmers in a country with limited financial resources addressing an improvement of income.
Key words: Direct sales; Alternative food networks; Territory; Direct farm marketing; Economic local.
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